There are several companies that I love writing about and Stop & Shop is definitely one of them. I’m sincerely impressed by how much thought they put into meeting the needs of consumers. It is obvious that they want to help their customers stay (or become!) healthy during these challenging economic times. Recently, I learned of two new initiatives that they are taking which demonstrates this yet again!
1. They have started a FREE antibiotic prescription program. From now until March 21, 2009, interested shoppers will receive a 14-day supply of some of the most popular (36) generic antibiotics in nine categories for free. (All that is needed is a valid prescription from their doctor.) In addition, they have a generic drug program where shoppers can get a 90-day supply on over 350 drugs for $9.99. To learn more and to see a list of the antibiotics included in this program, visit www.stopandshop.com/antibiotics.
2. They also recently launched a “Healthy Ideas” program. In almost 400 of their stores, they have tagged over 3,000 items with their Healthy Ideas symbol so that shoppers can make smarter decisions about what foods to eat. They worked with a panel of experts including people from Harvard’s Medical School. The tags identify foods based on the USDA/FDA’s definition of “healthy,” the federal Dietary Guidelines for Americans and the U.S. Department of Agriculture’s MyPyramid.gov. You can read more on their website here.
If you get a chance to see/use either of these initiatives in the Stop & Shop stores, please let me know your thoughts. (They still need to open one in Manhattan!)
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